TezDev 2026
Event Design, Branding,
Motion Design, Spatial Design
2026
TezDev 2026 brought together the Tezos ecosystem to showcase the growing adoption of real-world products, applications, and onchain experiences.
A cohesive identity system connected launch communications, social campaigns, speaker programming, and the live event experience.
Large-scale environmental graphics, wayfinding, exhibition booths, and merchandise transformed the venue into a fully branded Tezos ecosystem.
An immersive 360° installation featured eight hours of animated content showcasing products, projects, and ecosystem stories throughout the event.
TezQuest introduced a gamified layer of participation, connecting digital and physical experiences through quests, challenges, and rewards.
Together, the identity, motion, and interactive experiences created a unified environment for the Tezos community to connect, learn, and explore.
About the project
TezDev 2026 brought together the Tezos ecosystem to showcase a shift toward real-world products, adoption, and onchain experiences. From keynote talks to product launches, the event highlighted how ideas across the ecosystem are becoming tangible applications.
Building on the visual identity developed for the previous edition, TezDev 2026 introduced a more elevated and immersive brand experience across digital, physical, and live environments.
The project involved developing a cohesive design system applied across launch communications, social campaigns, session programming, speaker assets, environmental graphics, and event merchandise. Designed to create a unified audience journey, the identity connected pre-event engagement with the live experience itself.
The visual language extended throughout the venue through large-scale environmental and printed applications, including exhibition booths, wayfinding, lanyards, flyers, and logo walls. Together, these elements transformed the event into a fully branded ecosystem that reinforced recognition, navigation, and audience immersion.
A key feature of the experience was an immersive 360° video installation, featuring eight hours of animated content displayed across wraparound screens. The motion system showcased products, projects, and ecosystem stories, bringing the Tezos network to life throughout the event.
The event also introduced TezQuest, an interactive quest platform designed to engage both in-person and remote attendees through challenges and rewards. Integrated across digital and physical touchpoints, it added a playful layer of participation while remaining connected to the wider TezDev identity.
Together, these elements created a cohesive event experience across brand, motion, environment, and community engagement.
Credits
Creative Director
Ilaria Antolini
Animation
Rafael Irimie
Ilaria Antolini
Naomi Strinati
Rafael Irimie
Art Director
Ilaria Antolini
Design
Photography
Ilaria Antolini
Naomi Strinati
Rafael Irimie
Motion Design
Rafael Irimie
Editing
Ilaria Antolini
Naomi Strinati