Metals.io
Branding, Campaing,
Art Direction and Motion
2026
Brand identity and launch campaign for a blockchain-powered investment platform enabling users to buy, own, and trade metals digitally.
An anvil-inspired symbol transforms the language of investing into a mark of craft, strength, and permanence.
Raw mineral photography connects digital ownership to tangible assets and material value.
The identity draws on the changing states of metal to express transformation and growth.
Bold typography and modular layouts create a clear and contemporary investment platform. Charcoal grey and vibrant yellow balance stability, trust, and optimism.
Graphic interventions layered onto rock imagery suggest refinement, movement, and progress. Close-cropped metal textures reveal the transition from raw material to finished asset.
A subtle grid system introduces structure and consistency across communications.
The visual language positions Metals.io as a modern forge for future investing.
About the project
Metals.io reimagines metal investing for a new generation of investors, combining the permanence of physical assets with the accessibility of blockchain technology. The project involved creating the brand identity, visual language, campaign concept, art direction, illustration system, and launch assets for the platform.
The challenge was to build trust within a category often defined by complexity, while positioning Metals.io at the intersection of traditional investing and emerging digital finance.
The identity draws inspiration from the blacksmith’s forge, a symbol of transformation, craft, and resilience. At its centre is an anvil-shaped logo representing the process of turning raw materials into something stronger and more valuable, mirroring the platform’s approach to investing. The visual language expands on this idea through imagery of raw minerals, refined metal surfaces, and graphic interventions that suggest movement, refinement, and continual evolution.
A palette of charcoal grey, off-white, and vibrant yellow balances stability with optimism, while bold typography and modular compositions create a clear and contemporary presence across digital and physical applications.
The resulting identity positions Metals.io as a modern forge for future investing, transforming the language of digital assets into something tangible, accessible, and enduring.
Credits
Creative Director
Ilaria Antolini
Product Design
Bahador Katouzian
Calvin Power
Mana Majboor
Design
Ilaria Antolini
Naomi Strinati
Motion Design
Rafael Irimie